MINI Asia concludes social media pitch

MINI Asia has reappointed local social media agency, Duo Studio, to manage its full suite of social media activities for the second year running. This was following a closed pitch.

This year, the agency is taking on an expanded role, adding regional coordination to its remit. With the new scope, Duo Studio will play a brand custodian role for MINI in Indonesia, Brunei, Philippines, Vietnam, Sri Lanka, and New Caledonia, while continuing full social media support for the Singapore team.

“We’re excited to be working with the Duo team again. It is important that our agency not only understands how social media works in the region and what makes our customers tick, but also has a passion for the brand and what it stands for,” Nancy Hoffman, MINI marketing manager, MINI Asia, said.

“We are happy and excited to continue working with the team and the brand. The brand has a sophisticated yet daringly fun personality. This gives us the playground to marry luxury with leisure in a high-end yet approachable way. Having exposure to MINI’s other markets is also a great opportunity we’re grateful to have,” Stephanie Phua, co-founder, Duo Studio, said.