Ming Gor (Chan Cheuk-ming), previously the restaurant owner of Pei Ho Barbecue Restaurant in Sham Shui Po, is well-known for his altruistic act of collaborating with social welfare organisations to distribute meal vouchers, so that underprivileged people can enjoy free meals at his restaurant.
Having recently reopened the restaurant in the form of a social enterprise and renamed to Pei Ho Counterparts (北河同行), Ming is set to launch the enterprise's first fundraising event in the form of a pop-up store in Lan Kwai Fong.
Revealed by a video on its Facebook page, the event named "Pei Ho Counterparts Charity Pop-up Store" will sell lunch boxes and charity meal vouchers at the Lan Kwai Fong venue. The video, developed by LauYeah Production and AllRightsReserved, garnered 35k views, and around 1000 likes, loves, and sads within a day.
Ryan Lau, director at Lauyeah Production, said he has adopted a different approach in this video production.
"It is more like an artwork than a promotion ad, because I was trying to reflect real social problems and present real humans. People can become desensitised to stories about poverty, so we've made it a one-minute, short video, in which each person only uses a line or two to tell their stories to impress the viewers."
"The reactions turned out so well, it somehow proves that you don't always have to circle around your audiences - it is important to make your stance and believe your own creative decisions too," Lau added.
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The event aims to sell 40,000 meal vouchers, the value of which will sustain the meal vouchers operation for a year. 7-Eleven, Deliveroo and Android Pay will join the event, and Andriod Pay has committed to donating HK$4 towards the foundation every time users opt to use its mobile checkout service to pay for the lunch boxes and vouchers.
More details can be found below:
Pei Ho Counterparts Charity Pop-up Store Details
Date: From 17 November 2016 to 15 December (Monday till Friday)
Venue: Ground floor lobby, No.1 Lan Kwai Fong, Central
Remarks: Limited serves of lunch boxes, limited to three boxes per person per transaction. Three daily selections. While stocks last.
Unlimited meal vouchers available for purchase, customers are encouraged to purchase more for the cause.
Meal vouchers are available simultaneously across All Hong Kong 7-Eleven stores (beginning 16 November) and Deliveroo food delivery service (beginning 16 November)