GroupM has folded its Amsterdam-based agency SocialMedia8 into Mindshare, hiring its founder Igor Beuker as Mindshare's first Global chief social officer and managing Director Mark Evans as Mindshare North America's new social lead.
With the deal, Mindshare which is actively expanding its social media footprint will add social commerce, social TV, social gaming, social search and social CRM capabilities to its growing portfolio of social media services.
Beuker will take up the newly created role with immediate effect, reporting to Norm Johnston, global digital leader at Mindshare Worldwide. Beuker was previously chief marketing officer at Scoot, TeliaSonera and Telefonica O2. He also founded community agency LaComunidad and social video metrics firm ViralTracker, before setting up SocialMedia8.
Meanwhile, Evans will head up social media campaigns for the agency's North American-based clients. Evans, in the past was vice president, digital, at Catapult Marketing and digital brand director at Euro RSCG prior to joining M80.
Nick Emery, CEO, Mindshare Worldwide said: "There is a lot of talk in this space and few experts, even fewer who can translate what they do into integrated business plans for progressive clients. We are putting our money where our mouth is when it comes to social media. Both Igor and his team and Mark bring with them a wealth of experience in actioning both effective and creative solutions."