Mindshare Sydney names Nancy Lan to lead client portfolio

Virgin Australia retail partnerships lead Nancy Lan has joined Mindshare Sydney as client managing director, where she will work across the agency’s portfolio of Sydney-based clients including Unilever, DAZN (Foxtel), IKEA, uBank and Blackmores.

Lan brings more than two decades of leadership experience across Australia, Asia and Europe spanning agency, media-owner and client-side roles.

At Virgin Australia she led the airline’s long-haul partnership with Qatar Airways, strengthened its partnership with the AFL and developed the company’s retail media strategy to unlock new enterprise revenue streams.

Prior to Virgin Australia, Lan held senior roles within Publicis Groupe globally, including national managing director of Starcom Australia, where she oversaw a team of 130 and secured new business including TPG Telecom, Tourism Tasmania, Pfizer and Miele.

At Mindshare, Lan will lead client teams responsible for delivering connected media strategies while strengthening commercial and strategic capabilities across the agency’s Sydney client portfolio.

Mindshare CEO Maria Grivas said Lan’s leadership and global perspective would strengthen the agency’s client offering.

“Nancy is an exceptional leader whose commercial sharpness, client empathy and transformational mindset make her a perfect fit for our team.

She brings global perspective, deep cross-category experience and a proven ability to unlock good growth for complex brands. What stands out most is her ability to build high-performing teams and foster cultures where people and clients thrive. We’re thrilled to welcome her to WPP Media and Mindshare and are excited about the impact she will have across our Sydney client portfolio.”

Lan said she was joining the agency at a significant moment in its growth trajectory.

“I’m energised to join Mindshare at a pivotal moment in its growth journey," she said. "The agency’s ambition - fusing innovation, human understanding and commercial discipline - creates a powerful platform for clients navigating increasingly complex markets.

"I’m excited to partner with our clients to unlock sustainable growth, turning strategy into measurable business impact and long-term competitive advantage.”