Mindshare Malaysia names new GM

Mindshare Malaysia has promoted Cindy Chia to general manager, a newly created role. Chia (pictured) has been with the agency in 1999 and was last director of client leadership.

Commenting on Chia’s contribution to Mindshare over the years, Varun Channa, managing director Mindshare Malaysia said:

“She joined the agency in 1999 as a Planner and steadily rose through the ranks over the next 9 years to the position of director. She has led some of our biggest, most prestigious global blue-chip accounts and has consistently delivered cut-through communications solutions for these clients. Now she moves into a new phase of her career, where she is taking on other responsibilities related to office management and talent growth.”

Chia added: "This is an exciting time for media because everything is now fluid and adaptive. Through Mindshare’s Adaptive Marketing Framework, we’re in a position to play an even greater role in growing our clients’ business and help them thrive in the “chaos” around."