Mindshare Malaysia GM Dheeraj Raina heads to AdParlor

Come first week of July, AdParlor Malaysia will have a new managing director, Dheeraj Raina.

Raina who was formerly the general manager and head of strategy at Mindshare Malaysia, will be reporting to Damien Lavin, chief revenue officer of AdParlor Asia who is based in Singapore.  A+M understands that the agency is now in the process of seeking Raina's replacement.

Speaking to A+M exclusively on his new role, Raina (pictured) said his primary responsibility will be building the digital marketing consultancy on the back of proprietary technology in Malaysia.

In his current role at Mindshare Malaysia, Raina is part of the agency's senior management team responsible for driving the thought leadership and delivery of Mindshare's strategy product especially in digital across all the agency accounts.

He also leads business pitches and has successfully won over new business pitch wins on some of major accounts in the country such as Pizza hut, Digi, Malaysia Airlines and S P Setia for Mindshare Malaysia. Raina has also invented proprietary dynamic marketing frameworks for Mindshare Malaysia's telecom and aviation category and is an executive committee leader on data and technology for GroupM Malaysia.

A+M understands the agency is in the midst of appointing a replacement.

He started his career with L.G Electronics, India specialising in product marketing, while his career with Mindshare kicked off May 2012 in which he was named as the senior director of strategy for its Mumbai office. He brings in more than a decade of expertise in a variety of roles and related industries.

Meanwhile, AdParlor which brands itself as a one-stop-shop for valuable video and social platforms, specialises in helping demanding advertisers in achieving targeted ROI from their social and video media spending - across Facebook, YouTube, Twitter and Instagram. Headquarter in Toronto, AdParlor also has offices in cities such as New York, Los Angeles, Chicago, Detroit, London, Mumbai, Jakarta, Seoul, Hong Kong and Singapore.