Mindshare expands Sanchit Sanga's chief digital officer duties

Mindshare, the global media agency network, has expanded Sanchit Sanga’s (pictured) role of chief digital officer (CDO) for Mindshare Asia Pacific to also include the Middle East and Northern Africa (MENA).

Sanga has been with Mindshare since 2003, when he joined as the national director for India. He has since been in several roles for both the agency and GroupM. He has been Mindshare APAC’s CDO since April 2015.

In his role as CDO for Mindshare Asia Pacific, Sanga helped lead the agency’s FAST rollout, which offers clients a series of digital and technology solutions, including the launch of several client level trading desks. With this promotion, Mindshare is looking to capitalise on his success in crafting custom built brand and performance marketing products for more clients using open source technology, AI and data products.

In this role, Sanga will be overseeing all digital activity for Mindshare across both regions to ensure the same levels of quality control and digital adoption for; technology solutions; emerging platforms; and overall brand safety and viewability.

The move comes following a recent announcement by Mindshare that it will be scaling up its Adaptive Marketing approach for clients by integrating its FAST offering into more offices with the appointment of a global leadership team, as it continues to see rapid growth of data driven real time marketing.

Commenting on the new role, Sanga said, “I am stoked to be working more closely with our trail blazing MENA team. Under Tony Bourached’s leadership as the digital head for MENA, we have reinvigorated the region with some stellar digital innovations and we will continue to redefine the region with fresh approaches to digital marketing. Our regions for APAC and MENA have many similarities in terms of digital evolution and it’s only natural that the teams work more closely to shape Mindshare digital products and our business outcome services under Mindshare FAST.”

Ashutosh Srivastava, CEO, AMEA & Russia/CIS added, “With the launch of [m]Platform, GroupM’s technology offering that consolidates digital and data assets, we want to accelerate capability building and scale up all the products we have developed at the Singapore hub for growth markets. It is great to have someone with Sanga’s experience and ability leading the effort in more offices."

Sanga’s role is effective immediately.