Mindshare China merges TV and online TV

In line with the rise of online video and consumer viewership dynamics, Mindshare China announced today that its television tactical planning team has successfully transitioned to an integrated multi-screen investment team to provide better investment solution for clients via integrated process, roles and systems.

The impact online video is having on consumers’ daily lives is significant.

CNNIC interviewed 538 million internet users, up to 350 million (65.1%) of which regularly watch videos online, with more than half of the Netizens shifting from television to online video.

“As we experience media convergence across platforms we must adjust our business strategy towards delivering optimal client solutions regardless of the platform that it is delivered upon,” said Trisha Armstrong (pictured), head of investment, Mindshare China.

“The launch of a multiscreen investment team delivers upon the need for a movement from silo to integrated solutions.”

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