Mindshare has appointed Susan Chao (pictured) as managing director for Taiwan, and expanded the remit of Amrita Randhawa to include Hong Kong and Taiwan as CEO of Greater China.
Chao’s role is effective immediately.
Before joining Mindshare, Chao was regional marketing director at VF Corporation, where she oversaw marketing, CRM and media for the Timberland brand across 18 markets in Asia Pacific.
She will jointly report to A.P. Lin, CEO of GroupM Taiwan, and Amrita Randhawa, who is promoted to the role of CEO, Mindshare Greater China.
“Taiwan is the birthplace of Mindshare. It is fantastic, as we step into our 20th year as a company, that we have dynamic new leadership in this market to take us to the next level. I am really looking forward to working with Susan on our clients’ business, and I am confident that the coming years will be our best yet,” said Randhawa.