Mindshare Greater China and GroupM Hong Kong have appointed Caroline Chan to lead the Hong Kong office for Mindshare.
She takes over from Paul Gibbins who has led the office for four years and moves on to lead a large regional business for Mindshare based in Bangkok.
Chan has been working in the GroupM network for six years, she led Maxus Hong Kong for four years and transformed the agency. She then took up a role in GroupM sports and entertainment driving big brand integrations across markets in Asia.
The Mindshare Hong Kong team includes deputy leads Marc Fong and Raymond Leung with several key businesses including IKEA, L’Oréal Hong Kong, Kentac and Hong Kong Tourism Board.
Melanie Lo, CEO of GroupM Hong Kong said: “In recent years, Mindshare Hong Kong had made a lot of changes in talent profile and structure, such as setting up of future adaptive specialist team (FAST) to bring excellence to performance marketing. A leader like Caroline with her width of experience is perfectly placed to build on these strong foundations.”