Ministry of Defence on agency hunt

Ministry of Defence (MINDEF) is looking for creative and media agency for its Republic of Singapore Air Force, Republic of Singapore Navy and The Singapore Army marketing campaigns.

Marketing understands that there will be three separate pitches for the creative account that will be launched concurrently. The contract period is usually for two years. MINDEF declined to comment on the development.

Currently Mandate Advertising handles all of MINDEF’s marketing for The Singapore Army while Y&R handles duties for the Singapore Navy. DDB handles work for Singapore Air force.