Milo Malaysia Breakfast Day hit the residents of Kuantan this year as families and children took part in numerous education activities as they were served breakfast meals.
In a statement to The Star, brand manager Vanessa Lim said this year the brand was aiming to reach out to more Malaysians and spread the message of a healthy hearty breakfast. The event was first hosted in Malacca this year and would also hit places such as Kota Kinabalu, Sabah, Penang, Sarawak, Johor and others this year.
Earlier this month, in conjunction with World Health Day, Milo Malaysia also reaffirmed its commitment to provide ‘Good Food, Good Life’ to consumers. Nutrition was deemed as one of the three key pillars for Creating Shared Value with society. As such, Nestlé aims to encourage greater knowledge in nutrition and promote healthy lifestyles among consumers.
Sugar and sodium reduction in our products is also part of Nestlé’s commitment to provide healthier choices while maintaining the same great taste, in alignment with guidelines issued by the World Health Organisation.
"We will continue to drive technological innovations that will enable further reduction of public health sensitive nutrients in our products, without compromising on safety,quality and taste," read a statement from the company.
To encourage healthy lifestyles,Milo has also established initiatives such as the Nestlé Healthy Kids (NHK) programme,a global initiative to raise awareness on nutrition, health and wellness and to promote physical activities among school-age children.
Collectively, this initiative has reached more than 10,000 school children in 177 schools.