Milk PR sees a bullish year

Milk PR has extended its business this year with the latest addition of Carlsberg Malaysia and Expedia to its clientele.

The PR agency is now the agency on record (AOR) in Malaysia for H&M, Expedia, Carlsberg Premium Brands and Jatomi health clubs, following a tender process with three or more agencies competing for the businesses.

Expedia has chosen Milk PR to champion its entrance into the Malaysian market as it soon launches, while Carlsberg has tasked the agency to grow its Premium Brands portfolio with a view of driving Carlsberg's business performance ahead through the new segment.

Nike, a client of the agency since 2010, has consolidated its entire public relations portfolio with Milk PR with Nike Performance joining the existing Nike Sportswear business under Milk PR's purview.

The agency recently won the Jatomi Fitness Health Club account this month following a pitch and the PR duties for H&M, which opens its first store next month.

"The reputation of our team at Milk PR has often been the basis on which we are invited to tender. We believe that it is our mastery of managed conversation in both digital and traditional spaces coupled with being able to place a new spin on PR that has made us the agency of choice in competitive pitches," said Chong Wei-Hsiang, managing director of Milk PR.