The MTV’s Video Music Awards (VMA) has been the talk of the town with Miley Cyrus’ risque performance at the centre of it all.
What’s more, the show rated as suitable for 14-year olds also featured condom commercials in between and a promo of a R-rated movie.
Distraught with MTV’s move, the Parents Television Council (PTC) has since issued a complaint against the channel saying the show should not have been branded as suitable for 14 year olds, with the content being far from appropriate for viewers of that age group.
“MTV has once again succeeded in marketing sexually charged messages to young children using former child stars and condom commercials – while falsely rating this program as appropriate for kids as young as 14. This is unacceptable,” PTC director of public policy Dan Isett said.
He added that “heads should roll at MTV” for falsely “manipulating the content rating” to make parents think the content was safe for children.
Viacom, he added, has a set of corporate broadcast standards that were obviously broken in this case for financial gain.
Meanwhile, the VMA viewership saw a 60% spike from 2012, catching an average of 10.1 million eyeballs. Cyrus’ performance also saw 306,000 Miley/Robin related tweets per minute.
When asked, a spokesperson from Viacom, parent company of MTV directed Marketing to a quote it had given to The Hollywood Reporter – that while the channel did know Cyrus performance was going to be provocative, Cyrus “definitely brought a different bit of energy to the live show.”
However, the spokesperson was unable to comment further or provide a statement on MTV’s response to the criticism.
On the same night, Lady Gaga also came under fire from the PTC for her opening performance where she ended up in a bikini featuring a seashell bra and G-string.
“We urge Congress to pass the Television Consumer Freedom Act which will give parents and consumers a real solution for future MTV VMA programs – the ability to choose and pay for cable networks that they want vs. having to pay for networks they don’t want. After MTV’s display last night, it’s time to give control back to consumers,” Isett added.
Oddly enough, Miley Cyrus’ father singer-songwriter Billy Ray is also on the council’s advisory board.
(photo courtesy: galoremag.com)