Miguel Bernas has joined Mediacorp to lead digital marketing initiatives. In his new role, he reports to Mediacorp chief digital officer Shane Mitchell.
In a statement to Marketing, Mediacorp said Bernas will be playing a key role in the digital transformation of the company’s marketing practices, and adoption of digital marketing and audience development best practices across all business units. He will look at growing audiences across the various media properties and support revenue through digital marketing activities.
Bernas has over two decades of experience in digital media, digital entertainment and content marketing, managing teams across the Asia Pacific region for some of the world’s well-known brands including Yahoo!, MTV, Virgin, SingTel, CNBC and PayPal.
Prior to the role with Mediacorp, he was APAC director of digital marketing with PayPal for over a year. He was also director of digital marketing at Singtel for over three years.
“I’m thrilled to be back in the media and entertainment industry, especially when it is with a company with the audience size and breadth of content of Mediacorp. I look forward to being part of Mediacorp’s journey towards becoming one of Asia’s leading digital media companies. “