Microsoft tipped to globally reshuffle sales and marketing teams

Microsoft will undergo a global reshuffling that will affect its sales and marketing departments. This was made known to employees by company executives yesterday.

According to Reuters, the reorganisation will impact staff members under Microsoft's CMO Chris Caposella and executive VPs Judson Althoff and Jean-Philippe Courtois. While all three have sent messages to their teams explaining how the reshuffling will work, they did not comment on layoffs.

However, there are media reports citing that layoffs are being planned. This is in a bid to offer global sales teams with more technical and industry-specific expertise, so as to attract more customers in areas such as artificial intelligence and Azure cloud services. Media sites such as Bloomberg also stated that this might result in "thousands" of job cuts worldwide.

The reshuffling marks one of the most significant shifts in Microsoft's sales force in years and will also affect "local marketing efforts in various countries", reported Bloomberg. It also comes a year after Althoff and Courtois took over the leadership roles of Microsoft's sales and marketing divisions following COO Kevin Turner's departure last year, according to TechCrunch.

When contacted by A+M, Microsoft said it is "implementing changes to better serve  customers and partners."

Microsoft recently appointed Wendy Johnstone as marketing and operations lead for Asia Pacific. She is responsible for spearheading all marketing activities and operations for Microsoft in Singapore and the region, including Malaysia, Indonesia, the Philippines, and other emerging Asian markets such as Bangladesh, Brunei and Myanmar.

It also named Andrea Della Mattea as the new vice president of its Asia Pacific operations. Della Mattea is in charge of helping Microsoft’s customers in Asia Pacific to accelerate their own journey of digital transformation.