Microsoft names new CMO

Microsoft has named Jolaine Boyd as its new chief marketing officer (CMO) for APAC. She will be based in Singapore.

In her new role, she will lead the telling of Microsoft’s customer story across all marketing platforms. She will also be responsible for providing customers with best-in-class content and tools that are designed for the digital era.

Boyd (pictured) brings with her an extensive marketing background, spanning consumer, business-to-business and partner channels across emerging and developed markets. She was most recently head of marketing of Microsoft Mobile Devices in APAC, after being the marketing lead in Australia then Indonesia for almost five years.

Prior to joining Microsoft, Boyd led the digital marketing and channels team at Telstra, and was instrumental in adding digital strategies to its marketing mix. Her on-the-ground knowledge of customers in various markets puts her in good stead to tell stories to reach the right person, at the right time.

“The Asia Pacific region has some of the most dynamic markets in the world which is transforming the way we do marketing, especially in this mobile-first, cloud-first world. I look forward to helping people and businesses here unlock their potential and achieve more with the right tools,” Boyd said.