Microsoft launches new AI tool to aid agencies

Advertising and marketing agencies face many challenges in a fast evolving market, including hiring and keeping talent, efficient resourcing, and complex revenue models. To help address this, Microsoft Dynamics AX has launched an AI called Azure Machine Learning and Cortana Intelligence Suite to aid agency management.

AXAD Agency (Beta) combines artificial intelligence and business intelligence tools that enable agencies to evolve from simple descriptive analytics to pre-emptive actionable recommendations. Azure Machine Learning builds models based on past and current projects and uses powerful algorithms to predict problems with current project resourcing, budgeting or deadlines.

“We’ve been working with some of the world’s largest marketing services groups for over two years to engineer processes specific to the way they work. A business management system is not a one-size-fits-all solution, so AXAD is designed to enable an agency to evolve while preserving and enhancing its core DNA,” said ANEGIS CEO, Michal Tekiela.