Microsoft HK shifts duties from Edelman as it picks PR partner ahead of 30th anniversary


Microsoft Hong Kong’s has appointed The Hoffman Agency to strengthen Microsoft Hong Kong’s position as a leading technology partner for Hong Kong businesses with a focus on cloud computing, hybrid workplace and cybersecurity. The incumbent on the account was Edelman 

The team at The Hoffman Agency will bring a fresh perspective to strengthen Microsoft Hong Kong’s communications efforts, especially with the company’s 30th anniversary and the upcoming launch of Azure Availability Zones in Hong Kong.

As part of the retainer remit, the agency will be responsible for developing external communications programs, aimed at showcasing how Microsoft Hong Kong is using its technologies to empower individuals, businesses and organisations across different sectors, and its partner network, to emerge stronger in the post-COVID world.

“The Hoffman Agency and Microsoft Hong Kong share the same vision of empowering companies to solve business problems. We will take a fresh, innovative approach to communications and support Microsoft Hong Kong to achieve more as they celebrate 30 years in the city,” said Kevin On, general manager, Hong Kong of The Hoffman Agency.

“Microsoft plays a key role in helping businesses transform globally and locally, and we are excited to be a part of this. There are unique and powerful stories behind every technological advancement, and our mission is to bring these to the fore and convey Microsoft’s empower Hong Kong narrative in a compelling way.”