Microsoft extends regional partnership with CtrlShift

Microsoft has named digital marketing company CtrlShift as its exclusive sales partner for advertising in Singapore, Thailand and the Philippines.

This extends its partnership with Microsoft to four Southeast Asian markets including Malaysia.

Following this extension, CtrlShift will now offer inventory across Microsoft’s unique suite of advertising solutions including MSN, Skype, Windows, Windows Ads-in-Apps and, to brands in Singapore, Thailand and the Philippines, across devices and platforms.

The partnership also enables CtrlShift to provide programmatic buying to brands and advertisers via the Microsoft Advertising Exchange (MAX), underscoring the firm's intent on becoming the leading programmatic marketing solutions provider in Southeast Asia.

Through the MAX, quality, brand-safe audience inventory on Microsoft’s key properties MSN, Skype, Windows, Windows Ads-in-Apps and is made available to marketers in real time. It aims to offer more choices for marketers to reach their audiences on PC, tablet and mobile.

“This is a great opportunity for CtrlShift to grow its digital advertising business in tandem with Microsoft in Singapore, Thailand and the Philippines. We foresee strong growth in the reserved and programmatic buying space across Microsoft’s platforms and devices, and are excited to be working with them to provide premium advertising solutions to advertisers in these markets,” Ong Sea Yen, head of business consulting, CtrlShift, said.

“Microsoft is delighted to be extending our partnership with CtrlShift across three more Southeast Asia markets,” Ken Chang, regional director for advertising, India, Southeast Asia and Korea, Microsoft, said.

“The extension of this partnership also underscores our commitment to grow our display advertising footprint in Asia," Chang added.