Microsoft Advertising shifts Carey's role

Microsoft Advertising has moved marcomms lead for the Greater Asia region Alicia Carey to lead marketing for emerging markets.

In her new role, Carey will report to Kenneth Andrew, senior sales director of emerging markets at Microsoft Advertising.

Carey (pictured) will oversee internal and external communications, planning and executing brand campaigns, implementing integrated marketing strategies and social media, and supporting the research and sales teams.

Before joining Microsoft in February last year, Carey was chief client officer at Young & Rubicam Asia where she managed advertising and branding campaigns across Southeast Asia and Greater China for clients in the consumer electronics industry.

The Emerging Markets Organisation focuses on the 24 highest growth markets for Microsoft across the world and represents more than 60% of world geographies, including Asia Pacific, Central and Eastern Europe, Greater China, Latin America, Mexico, and the Middle East and Africa.

"With more than 17 years of experience with creative agencies, Alicia will help us strengthen our relationships with marketers, advertisers and agencies, while also helping build the Microsoft Advertising brand among key audiences," Andrew said.