Metro Broadcast to feature quantum human in 2018 Hit Awards

Metro Broadcast is introducing quantum human in this year's Hit Awards, enabling consumers to interact with singers and participate in the whole voting and award presentation process.

Themed "Transformation", the 2018 Hit Awards, with Prudential Hong Kong Ltd. as its title sponsor, will feature the cutting-edge technology which provides automatic human modelling and rigging from arbitrary mesh for video content production. Quantum human can also speed up the process of setting up sophisticated characters before shot production by literally hundreds of times and is highly customisable to build custom interactive applications.

"This year, we would like to transform the Hit Awards by introducing this new technology to give brand-new experiences," Teresa Fung, CCO of Metro Broadcast Corporation Limited, said. " In addition, we trust that it would offer effective O2O delivery to ensure our advertisers 360 (degree) exposure and engagement with target audiences.  We trust this campaign is going to be a breakthrough in the award presentation history, in terms of impact, extended reach and viral.”

Celebrity videos featuring G.E.M, Hins Cheung, Stephanie Cheng, Sherman Chung, have been launched already, to name a few.

"Transforming Hit Awards 2018 with new technology marks our determination to embrace digitization and expand Metro Broadcast’s offers with omni-channel solutions. In the era of digital transformation, we need to be in the forefront of adopting latest technology to be ahead of competition and benefit all our stakeholders," Sung Man Hei, managing director of Metro Broadcast Corporation Ltd., concluded.