MetLife picks BBDO Hong Kong as creative AOR

BBDO Hong Kong has been awarded the creative duties for MetLife Hong Kong after a year long pitch with numerous stages.

The agency will be sharing the roster with sister agency, Proximity Hong Kong, which won MetLife Hong Kong’s digital duties at the start of 2014.

The task is to create awareness around MetLife, the Pan-Asia life insurer with approximately 100 million customers, being the number insurer in the US and to get the client noticed in Hong Kong.

Working together with Proximity, the campaign will include above-the-line, digital and activation.

Sunshine Farzan, VP and head of marketing and communications, MetLife Hong Kong, said: “BBDO and Proximity impressed us by winning every meeting, listening to our needs, collaborating well, and developing highly creative work.”

JC Catibog, managing director of BBDO South China, added: “Introducing a global brand like MetLife to Hong Kong is an extremely exciting opportunity for us.

"In choosing BBDO South China, our new client saw our agency demonstrate creative thinking and innovative work, which made a compelling case for officially establishing this new relationship.”