BBDO and Omnicom to breathe new life into MetLife

BBDO has been rewarded creative duties for seven more MetLife Asia markets: China, Malaysia, Vietnam, Australia, India, Bangladesh and Nepal.

The appointment comes two years after BBDO Hong Kong secured the MetLife account in August 2014.

Work will commence with BBDO offices tasked to help build a differentiated MetLife brand in Asia.

Additionally, Omnicom Media Group will be responsible for strategic media buying and planning across all communication channels for MetLife for the above markets.

Omnicom Media Group will focus on data-driven insights, innovation and analytics to drive powerful and effective results for MetLife.

MetLife, a 150-year-old financial institution, is transforming itself into a global financial services company with a strong customer-centric focus.

With a customer base of 24 million in Asia and growing, the company is in expansion mode – MetLife Asia currently delivers a significant portion of global profits and the share is set to increase.

BBDO will play a key role in this by helping the brand to raise awareness and differentiation across the region.