Mercedes-Benz is currently reviewing its media agencies across nine markets in Asia.
Spokespersons for both Mercedes-Benz Malaysia and Singapore confirmed that pitches were currently ongoing in both markets. “We are currently carrying out a pitch in nine Mercedes-Benz markets throughout Asia to pool our media activities,” said a Mercedes-Benz Malaysia spokesperson. Marketing understands the Greater China market is also in the pitch.
Both declined to comment on further details.
The incumbent for both these markets is MEC.
In the last year, Mercedes-Benz has beaten out close competitor BMW in Singapore, according to the Land Transport Authority. According to LTA, it sold 3,871 cars in Singapore in 2013. The number for BMW in the same period stands at 3,730.