Branding and reputation management agency Mercatus+ has chosen Right Hook Communications as its partner for the Singapore market.
The partnership marks a milestone for the agency’s expansion plans for Asia. Its first entrance into Asia started from Malaysia in 2002, which has since become the largest integrated branding agency within its market margin, overseeing over 80 local and multinational brands.
Right Hook clientele list includes Suntec Singapor Convention and Exhibition Centre, Brotzeit International, Gattopardo Restaurant, Azimuth Watch Company, SP Jain School of Global Management and The Mustard Incident.
Mercatus+ international director Peter Pek said that the agency aims to open offices or build alliances in more than then countries in the first quarter of 2014.
“Singapore is a significant market for us, and we have found a partner in Right Hook that shares the same values and high service standards as the Mercatus brand. Our expansion is in line with the requirements of some of our clients, who require services across multiple countries.”
Wesley Gunter, public relations director and founder of Right Hook shares that he is extremely pleased to be selected by a global brand such as Mercatus and to be a partner with them in Singapore.
Adding, “This partnership will enable us to provide more impactful solutions and better value to our clients who need regional exposure for their brand.”
Singapore is one of many countries that will be joining the Mercatus Network in APAC. Other countries on the roster are China, Hong Kong, Australia, New Zealand, Taiwan, Indonesia, Thailand, the Philippines and Vietnam.