Meltwater acquires data and analytics platform DataSift

Meltwater has acquired DataSift, a privacy-by-design data and analytics platform. This acquisition marks the sixth one in the past year, and looks to solidify the company's emergence as a leading provider of AI-powered competitive intelligence. This is through its Outside Insight platform, the press statement read.

Following the move, CEO of DataSift, Tim Barker, and CTO, Lorenzo Alberton, among others, will join the Meltwater team, adding on the leadership strength to the development of the Outside Insight platform. Clients of DataSift also will now have access to Meltwater's data platform and sophisticated AI models. This will allow them to extract insights, and gain a partner with local expertise in more than 55 markets across six continents.

Founded in 2010, DataSift looks to build an ecosystem that allows developers to derive insights, and for application developers to include these insights in software offerings. With more than 15 data partners such as WordPress, Facebook and LinkedIn, it aims to use its patent-pending technology to provide insights while protecting the users’ identities.

“DataSift has built a scalable platform that lets developers build data science-driven insights from social firehoses while protecting the privacy of an individual’s data. When combined with the data Meltwater captures and our AI capabilities, developers can disrupt the Business Intelligence space by either building new applications or complementing existing ones with unique signal that can be only derived from external data,” Jorn Lyseggen, CEO and founder of Meltwater said.

In a press statement, Barker said that both companies shared the same vision and passion of increasing access to the data and algorithms needed to gain strategic insights from data outside businesses.

"DataSift’s advanced analytics platform is a great compliment to what we have in-house, at a time of growing privacy concerns and regulation such as General Data Protection Regulation (GDPR). DataSift’s technology will be instrumental in the integration of our recent acquisitions to deliver next generation insights," Aditya Jami, senior director of engineering, and head of AI, Meltwater added.

(Read also: Meltwater acquires real-time data analytics platform Algo)