Melissa enlists influencer help for Insider campaign

Brazilian shoe wear label Melissa has launched the second edition of the Melissa Insider campaign.

The second edition of the Melissa Insider campaign will last through September through which the brand hopes to “explore more themes furnished with content close to its consumers’ heart”.

As such, the brand will feature influencers such as Munah Bagharib and Jessica Tham. The campaign employs topics like fashion, travel and food, strengthened by the partnership with influential taste-makers.

According a press statement from the brand, in Singapore, the label executes a wide range of marketing and social media activities with goals to raise awareness of its brand and better develop their relationship with its customers. The Melissa Insider campaign wants to leverage on its growing relationships with influential taste-makers to “create customised content, with the aim of connecting with and furthering its Melissa community,” the statement read.

Besides carrying out events such as the ‘If the Shoe Fits’ giveaway for its Melissa + Cinderella capsule collection last year, workshops for its VIP members this year and tie-ups with departmental stores like Robinsons and Tangs, the campaign is a part of the brand’s content pillars to connect with its consumers by creating relatable content.