Megan Yulga, senior regional manager - brands and campaigns of Circles.Life, has taken on the new role of head of creative shop at the telco. In her new role, she will be in charge of building Circles.Life's in-house creative agency called the Creative Shop.
Confirming the news to Marketing, Yulga (pictured) explained that Creative Shop’s main focus is to grow awareness of Circles.Life not only in the markets it currently has a presence in, but also those that it plans to launch in over the course of the year. Circles.Life however did not comment on which of these markets it hopes to extend into.
“The Creative Shop is the hub of all Circles.Life content whether it is to drive awareness or for campaigns, acquisition optimisations or engagement with new features such as in-app polling. The team works throughout the entire experience and journey that customers go through," she said. She explained launching the new unit at this point early in 2020 “felt right” as Circles.Life is growing as fast as tech companies such as Netflix and Uber.
“We're a tech company that will be expanding into more markets rapidly. Circles.Life has evolved so much since I've first joined and the Creative Shop is gearing up to push the brand world to the next level as we venture into new territories,” she added.
Yulga also added that given the team functions more like an in-house creative and strategy team, she is also looking to hire strategists, account managers, copywriters, art directors, producers and many others over the next year.
“We're looking for the best of the best creative talent to join Singapore's most loved telco brand, forge the future of telco and win the hearts of the world by giving power back to customers,” said Yulga.
“It's an exciting opportunity for the team to be impactful throughout the customer's journey with us on a regional scale. This builds a highly aware team who can drop impact into any touch point and work across teams to support campaigns, social, partnerships, eCommerce, App, CX, Customer Service support and CRM.
Most recently, Circles.Life also appointed The Secret Little Agency (TSLA) as its lead regional creative agency. The appointment came shortly after a creative review in November 2019 that saw 50 agencies expressing interest, and led to a shortlist of 27 agencies. TSLA’s remit currently runs across-the-line, tapping specifically on the agency’s global creative strengths via Mother, and inter-disciplinary creative department.
Commenting on the dynamics of the agency relationship with this new unit, Yulga said TSLA will work directly with her and the team for a coordinated brand strategy and campaign execution. “Our partners are considered part of the Circles family and are integrated wholeheartedly into achieving our growth goals,” she said. Yulga will be now reporting to Delbert Ty, head of Marketing. Her previous role will not be replaced.