Marketing

Toggle

Article

MediaMath opens Australia office

Digital media buying platform MediaMath has opened a new office in Sydney, Australia.

In addition, a number of the staff from advertising technology Kinected will join the MediaMath team in Australia to enhance its presence in the country and broaden product offerings to clients and partners. Kinected has worked in partnership with MediaMath for the past two and a half years in Australia. The market is a key focus for MediaMath’s continued global expansion. The Kinected staff who were previously aligned with MediaMath clients will now operate from the Sydney office as part of the MediaMath team. Meanwhile, the remaining members of the Kinected team will continue to focus on other projects as a separate entity.

This news follows recent announcements of office openings in both Singapore and Japan as the company further expands in the region.

Erich Wasserman (pictured), co-founder and chief revenue officer, who led MediaMath in EMEA and APAC  said: “We will help brands and agencies to further capitalise on the wealth of opportunities in Australia, APAC, and beyond. This is a very exciting time for MediaMath and we anticipate more announcements within the region in the near future.”

Read More News

in Hong Kong by

The new face of customer loyalty

Brands focus on acquisition alone will fail. There must be a long-term customer engagement plan to build and maintain customer rel..

in Hong Kong by

Chivas Regal rebrands with prestige

Perhaps more synonymous with karaoke outlets, clubs and bars Chivas Regal is looking to reposition and image to appeal to the mode..

Trending

Leave a Reply

You must be logged in to post a comment.