Digital marketing company MediaMath has appointed of Rahul Vasudev (pictured) as managing director, APAC. Vasudev joins the MediaMath team from MediaCom where he was the head of digital for the APAC region.
Vasudev brings an intimate knowledge of agency business to MediaMath as well as an invaluable understanding of the publisher and technology landscape. He will oversee all APAC operations and help accommodate the soaring demand for MediaMath’s technology across the region.
Erich Wasserman, chief revenue officer of MediaMath, commented, “Vasudev is highly and fondly regarded throughout the digital media landscape, having been recognised by clients, peers and partners with numerous accolades. His unparalleled understanding of the digital ecosystem will accelerate the next wave of our expansion across APAC. ”
“It's an exciting time to be joining one of the world's leading digital marketing companies. MediaMath is renowned in the industry for revolutionising marketing technology, and continues to define industry. Agencies and advertisers seeking powerful marketing results look upon MediaMath as a genuine partner," said Vasudev.