Mediakeys grabs ICBC airport media business
share on
The Industrial and Commercial Bank of China (ICBC) has appointed Mediakeys to oversee strategy and international media buying for eight airports.Mediakeys, an agency under the Comkeys group, will take charge of media for Paris, London, Dubai, Amsterdam, Frankfurt, Singapore and Toronto airports.ICBC will be featured as the ideal partner for RMB transactions in a “¥es. $ure. €an Do – This is our answer to your RMB needs” campaign.
share on
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window