Mediakeys grabs ICBC airport media business

The Industrial and Commercial Bank of China (ICBC) has appointed Mediakeys to oversee strategy and international media buying for eight airports.

Mediakeys, an agency under the Comkeys group, will take charge of media for Paris, London, Dubai, Amsterdam, Frankfurt, Singapore and Toronto airports.

ICBC will be featured as the ideal partner for RMB transactions in a “¥es. $ure. €an Do – This is our answer to your RMB needs” campaign.