Mediacorp’s 938LIVE refreshes content, rebrands to 938NOW

Mediacorp English radio station 938LIVE has changed its name to 938NOW, along with changes to its programming and presenter line-up. According to Channel NewsAsia, the station has extended its content to include more content from experts in the fields of business, finance, health and wellness, medicine, parenting, food, technology, leisure, sports and travel. Marketing has reached out to Mediacorp for comment.

Donna Cheng, programme director of 938NOW, said the refreshed 938NOW will deliver expert insights, relevant and timely tips and know-how for its listeners. This comes at a time where what most listeners want today is information which cuts through the clutter. Cheng added that the content will also be made available online for listeners to access at any time.

Michelle Chang, lead, audience and content for the English segment in Mediacorp, added that 938NOW’s presenters will also work to help listeners understand how the implications of current issues affect them.

Major programming changes include DJs Susan Ng, Paul Sng and Keith de Souza delivering the 6am to 10am show called “Your Morning Fix”. Meanwhile, radio host Daniel Martin will host “Body & Soul” and “The Working Lunch” from 10am to 2pm.  2pm to 6pm will see Eugene Loh taking on the afternoon with “On The Scene”, while the evening time belt of 6pm to 9pm will be hosted by Timothy Go and Charlotte Mei.

The changes follow a series of major moves Mediacorp has undertaken in its radio and print business the past year. In September, the media company discontinued the transmission of radio station Lush 99.5FM as “part of rationalisation of its network of radio stations”. Prior to the move, the station had been around for 13 years. However, it saw a decline in listenership over the years, to numbers as low as 50,000 weekly.

The company also revealed in August that it would be discontinuing TODAY’s print edition as the company looks towards becoming fully digital, the last print edition being in September 2017. The move will result in the redundancies of 40 roles, which Marketing understands a majority affected are in the circulation and print-specific functions. Meanwhile in March this year, the company discontinued the print editions of its Style brand of magazines. This saw the migration of its Style and Style: Men content to its digital portal styleXstyle.

The company also recently hired Tham Loke Kheng as its CEO and board director, effective 1 September 2017. She takes over from Shaun Seow, who took up a new role at Temasek Holdings. In March this year, the company also appointed Parminder Singh as its chief commercial and digital officer. Singh joins Mediacorp from Twitter, where he was managing director, Southeast Asia, Middle East, North Africa and India. Singh’s role combined what were previously two separate positions in the company and follows a series of recent hires reflecting Mediacorp’s move to bolster its digital capabilities.