Air New Zealand engaged with Mediacorp OOH Media (OOH Media) to launch its new campaign #AirNZonTour.
The campaign which utilised OOH Media’s latest transformer truck, aimed to showcase the airline’s premium economy and innovative economy SkycouchTM seats on the Dreamliner 787-9, which flies daily direct from Singapore to Auckland. OOH Media said it started with two billboard trucks which were increasingly being used as activation trucks as well in recent times. It has refreshed and expanded the fleet to now make its trucks to also be available for activations and events.
Members of the public were invited to experience these featured seats from the aircraft, except that the seats were showcased in OOH Media’s transformer truck instead of an actual plane. The exterior of the truck was painted black with #AirNZonTour’s main message printed at the sides, whilst the interior of the truck was decorated with New Zealand’s stunning landscape, alongside with short excerpts to introduce the different seats.
Other than trying out the seats physically, the public was able to meet Air New Zealand’s cabin crew to further simulate the actual onboard experience.
Air New Zealand Singapore's area manager of south and southeast asia Mischa Mannix-Opie said, “This campaign is a great opportunity for us to showcase our unique passenger experience, our award-winning innovations and for Singaporeans to experience what it is like to fly on Air New Zealand. Visiting New Zealand really does begin the very moment they step on board.”
[gallery link="file" ids="147896,147897"]
A hashtag initiative, #AirNZonTour was used on-going during the activation. Participants were encouraged to capture and upload moments of their experience at the campaign with the hashtag to stand a chance to win tickets to New Zealand.
Other fringe activities included a virtual reality experience of visiting New Zealand, travel deals and packages from Air New Zealand’s travel trade partners and special giveaways.
Henry Goh, head of OOH Media said with the mobility of outdoor advertising enhanced, the company is able to now offer many possibilities catering to its clients’ outdoor needs. "With our expansive network of partners and transmedia platforms, we can provide a truly integrated solution. If you can think it, we can do it.”
The activation ran across two weekends at the heavily populated Vivo City on 20 and 21 August 2016 and Plaza Singapura on 27 and 28 August 2016.