Singapore's media network Mediacorp has signed a Memorandum of Understanding (MOU) with locally headquartered global technology research company Ecosystm in order to embark on various commercial and content collaborations.
Bringing together Ecosystm’s research and thought leadership in the technology sector and Mediacorp's creative capabilities and wide audience reach, the companies will aim to co-create new digital and on-ground touchpoints in the technology and innovation space for advertisers to drive stronger engagement with audiences.
Possible initiatives include jointly developed branded content featuring key innovations and personalities in the tech enterprise world, as well as curating roundtables and business forums showcasing thought leadership in the tech innovation ecosystem in Singapore and the region, it said in a joint statement.
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“This collaboration provides an opportunity for us to bring Ecosystm research and analysts’ insights to a wider audience in an age when technology is so important in our everyday lives. Together, we aim to create new and innovative touchpoints for our clients to engage with existing customers and reach new audiences," said Amit Gupta, the group CEO of Ecosystm.
“We are pleased to collaborate with Ecosystm to create more exciting content and commercial opportunities for our clients," added Parminder Singh, the chief commercial officer and chief digital officer at Mediacorp. "Leveraging Ecosystm’s deep expertise and industry knowhow, we aim to catalyse more insightful and engaging conversations in the tech and innovation sphere, augmented by Mediacorp’s creative strengths and extensive transmedia reach. We look forward to a productive partnership ahead as we create unique experiences for audiences and advertisers together.”
This MOU marks the first partnership between both Ecosystm and Mediacorp and details on specific initiatives will roll out in the coming weeks.
MARKETING-INTERACTIVE has reached out for more information.
Mediacorp has been putting in significant work this year when it comes to addressing the needs and growing demand of of advertisers. Recently, it teamed up with non-fungible token (NFT) marketplace Mintable to offer NFTs for the first time to advertisers as part of clients' marketing campaigns in the Singapore market. Bringing together Mediacorp’s omnichannel reach and Mintable’s expertise in NFTs, which has users from over 200 countries globally, the tie-up paves the way for advertisers to build stronger engagement and brand loyalty amongst today’s digital-first audiences in an increasingly congested online space.
With this partnership, Mediacorp will drive the development and publicity of clients’ NFT campaigns, backed by Mintable’s blockchain-run solutions, such as. Through the partnership, Mediacorp, with professional inputs from Mintable, will work with clients to draw up end-to-end NFT campaign strategies customised to meet their business needs. Clients can also work with Mediacorp to design NFTs – such as images, videos and GIFs – from scratch, or have their existing content and media assets repurposed into NFTs. Mintable will manage the hosting of these NFTs on its platform for Mediacorp’s clients, as well as develop custodial wallets and customised smart contracts for them.
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