Mediacorp partners iflix to expand footprint in Asia

Mediacorp has collaborated with entertainment service, iflix, to bring its locally-produced English and Chinese language content to iflix subscribers in 13 countries across Asia. This will see Mediacorp’s content feature on both iflixVIP and iflixFREE.

Through this collaboration, Mediacorp wants to further expand its footprint in Asia, especially in countries such as Indonesia, Myanmar and the Philippines, where the Singapore media company hopes to find success similar to what it has achieved in Indochina markets Cambodia and Vietnam.

From 1 April 2019, all iflix subscribers in Asia will be able to access an extensive Mediacorp library of dramas, variety shows and movies made in Singapore. These consist of memorable classics and recent blockbusters, including Chinese classics such as The Unbeatables III, The Little Nyonya and C.L.I.F., in addition to celebrated English titles such as Code of Law and Phua Chu Kang. Mediacorp will also simulcast the second season of its English long-form drama KIN, so that iflix viewers can enjoy the drama at the same time as Singapore viewers. Season one of KIN is also available for users to binge-watch at one go.

“This collaboration is yet another testament to the quality and universal appeal of Mediacorp content, which transcends language and culture. iflix’s geographical reach will help to further extend our entertainment footprint in Asia, following our successful content deals with other video streaming players such as Netflix, China’s Youku and Tencent,” said Mediacorp’s chief content officer, Doreen Neo.

Craig Galvin, global head of content of iflix said: “Our deepening relationship with a progressive partner such as Mediacorp is a massive boost to iflix’s advertising video-on-demand business. This is just the first step and a significant milestone that empowers iflix to continue to deliver the most relevant and compelling content to users in our territories for free, and we look forward to building on this partnership.”

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