Mediacorp OOH Media ventures into cinema advertising

Mediacorp OOH Media has secured advertising spaces in Clementi’s newest mall, 321 Clementi, as well as Jubilee Square in Ang Mo Kio. In addition, advertisers may now engage Mediacorp OOH Media for cinema advertising in WE Cinemas in 321 Clementi.

This will see 12 new advertising spots in 321 Clementi and 33 new advertising spaces in Jubilee Square being made available to advertisers who want to reach out to the suburban community.

Mediacorp OOH Media’s partnership with Eng Wah Global is significant as it marks the company’s first venture into cinema advertising. 321 Clementi’s cinema advertisers have an almost exclusive reach in this area, serving families and youths as the mall is home to the only movie theatre in Clementi and houses 3D digital hall and premium cinema concept – First Class.

The exterior of the mall hosts four advertising spots while the interior of the mall offers seven advertising spaces. Fitness First is the maiden advertiser to take advantage of these new spaces in 321 Clementi.

Jubilee Square has long been a part of the Ang Mo Kio community and serves as a choice venue for shoppers. Jubilee Square is a contemporary mid-market mall, and a well-established destination for education, shopping, dining, wellness, and lifestyle needs.

Henry Goh, head of OOH Media said, “OOH Media is constantly looking to expand its networks so that our clients are offered a wider variety of advertising locations, to target different audiences. Our endeavor into cinema advertising is part of our expansion plan to offer new and exciting outdoor engagement opportunities to connect with the ever increasing mobile consumers.”