MediaCorp OOH Media has dressed up its bus shelters' ad panels as part of its Christmas campaign along Orchard Road.
A total of seven 6-sheet panels will be dressed as Christmas trees from 6 to 31 December at bus shelters outside Concorde Hotel, Delfi Orchard, Far East Plaza, Lucky Plaza, Midpoint Orchard, Orchard Plaza and Royal Thai Embassy. In addition, the eighth roving tree - the 'Princess tree' that comes with a unique electroluminescence poster that lights up - will move to seven different locations in the CBD and the suburbs every 2-3 days till 23 December.
To rally the public for this campaign, the first five people to snap and submit a picture - via TODAYonline app's in-built SNAP function - of the 'missing' Christmas tree at each location will be rewarded with a Christmas hamper worth $100. The first location of the roving 'Princess tree' was revealed to be right outside Tangs Plaza.
Henry Goh, head of MediaCorp's OOH Media, said: “This Christmas campaign gives MediaCorp the opportunity to contribute to Orchard Road’s festive cheer by dressing up our panels with removable decorations on the frame. Our outdoor medium lends itself well to such tactical creative executions and advertisers can look forward to more of such opportunities from OOH Media to continue to liven up Singapore’s streetscape in the future.”
Check out the festive ad panels below: