Mediacorp OOH Media adds Yeap Transport coaches as ad platform

Mediacorp OOH Media has partnered with Yeap Transport to offer coach advertising.

These “larger-than-life moving billboards” come in a variety of sizes and will be travelling island-wide, ensuring maximum on-the-road brand exposure. The coaches are generally used to fetch more than 7,000 students daily to and from International Schools such as Singapore American School in Woodlands, United World College in Tampines and Dover, and Canadian International School at Lakeside and Tanjong Katong.

Advertisers can expect to gain extensive exposure at multiple residential and city locations during a campaign period, targeting families, PMEBs and the affluent segments. For example, one of the routes covers tourist locations such as Sentosa Island, Orchard Road and upscale neighbourhoods such as Holland Village and Bukit Timah.

With OCBC’s recent Christmas campaign last year, the coaches were used as moving billboards as well as to provide free shuttle services along Orchard Road to OCBC cardholders during the year-end shopping period. This not only amplified its branding efforts to a relevant target audience, it also left a positive impression on existing customers and the public alike.

Henry Goh, Head of OOH Media said: "A diverse inventory like ours offers advertisers a multitude of ways to connect, excite and engage with consumers on the move. This collaboration with Yeap Transport is one of OOH Media’s efforts to bring innovative, relevant and appealing media platforms to our advertisers”.