Local OTT (Over‐The‐Top) entertainment provider Toggle will allow users of the new Apple TV to access locally‐produced content from Toggle. This latest foray marks the aggressive expansion of Toggle over the years to be available on different platforms and screen sizes – starting with an online entertainment portal to an app on smartphones and tablets that allow for livestreaming and catch‐up TV services.
Anil Nihalani, head, connected Media, Mediacorp said since Toggle’s revamp in April last year, it has gained new audience and “seen viewership more than quadrupled”. Nihalani added viewers are getting increasingly sophisticated as their consumption of on-demand services grows.
“The introduction of Toggle on Chromecast and Apple TV platforms aims to offer them greater options to enjoy Toggle on a wider selection of devices and screens providing an enhanced viewing experience on the TV screen. We are pleased that Toggle is the first local content provider that’s available on both Chromecast and Apple TV ecosystems. We will continue to make Toggle available on multiple platforms, whether it’s the small portable screen in our viewers’ pockets or the big screens in their homes,” he added.
Since its launch in 2013, the OTT service with bilingual entertainment and lifestyle content offering a wide variety of local content options such as catchup TV, Toggle Originals, live coverage of key events, behind‐the‐scenes insights to viewers across multiple devices offering a strong library of original local programmes – free of charge. Toggle has also provided a ‘second‐screen experience’ as a companion for tentpole programmes like the annual Star Awards show by enhancing audience engagement via excusive features like instant updates, interviews and social media interaction with fans.