MediaCorp grabs another prime OOH media spot

MediaCorp OOH Media has been appointed as the exclusive media partner to market and manage the new digital screen at Orchardgateway, a new mall located in the heart of Orchard Road.

Located at the façade of Peranakan Place, the new LED digital outdoor screen displays high resolution image and high definition sound. It has a prominent view from the drivers and pedestrians as it is strategically situated along the main thoroughfare of Orchard Road. This new screen will feature news, lifestyle, fashion, dining and entertainment content from MediaCorp, as well as live broadcast of national events such as The National Day Parade.

According to MediaCorp, based on Nielson Singapore outdoor audience measurement, its OOH Media engages 3.8 million commuters weekly with its broad range of outdoor platforms. Currently, brands such as Tiger Airways and Audi are already on the Orchardgateway outdoor digital screen.

Henry Goh, head of OOH Media, said: “We are very happy to work with Orchardgateway to engage and connect with our audiences. With this new screen, we bring more choices to our advertisers and further strengthen our presence in Orchard Road, where we already manage 100% of the bus shelters in the Orchard belt.”

This digital screen is the latest addition to OOH Media’s existing catalogue comprising Bugis Street, Chinatown Point, ION Orchard, JCube, Junction 8, The Star Vista and Westgate.