MediaCorp gets digitally savvy this Star Awards 2016

MediaCorp is promoting its Star Awards 2016 extensively on Facebook with live video streams which show an intimate look at the stars as they arrive at red carpet.

This is done through 360-degree video and it can be viewed on the Channel 8 Facebook page.

Paul Chan, vice president, branding and promotions (Family-Chinese) segment, Mediacorp said the channel is looking to engage audiences in the ever-evolving digital space in new ways.

“Organised by Mediacorp, Star Awards is the Oscar equivalent of awards in Singapore and for the first time, both Parts 1 and 2 will be held at the new Mediacorp Campus at one-north. With a massive garden-themed red carpet setup and a bevy of stars gathered at our new premise for the crowning moment, we wanted to capture and share this exciting new experience in an immersive 360-degree video,” Chan added.

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