Content360 2023
Mediacorp and WWF SG scale science-based edutainment for SG kids

Mediacorp and WWF SG scale science-based edutainment for SG kids

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Mediacorp and WWF Singapore (World Wide Fund for Nature Singapore) have partnered up to scale up science-based edutainment content for Mediacorp children’s programming on okto – a strategic initiative to bring sustainability and nature closer to younger audiences, empowering them to take action for a climate-resilient future.

WWF-Singapore is supporting Mediacorp with a breadth of science-based content and video footage, and subject matter specialists making in-show appearances to augment content. This will boost the national media network’s efforts to build a factually accurate source of engaging edutainment for kids.  Specifically, WWF-Singapore will be the official knowledge partner for Mediacorp on Lil Wild Season Three and Eco Rangers, which will both be available via Mediacorp’s meWATCH, okto on 5 and okto YouTube channel.

WWF-Singapore was consulted on topics and animal species for inclusion in the Lil Wild storyline, and provided content research and stock footage for trivia segments. Additionally, WWF-Singapore provided consultancy advice, content research, videos and images for Eco Rangers. A subject matter specialist from WWF-Singapore will be profiled in every episode to highlight interesting facts on a wide range of topics such as deforestation, plastic pollution, the illegal wildlife trade and food security.

The two programmes will be promoted on vernacular platforms such as Mediacorp’s Channel 8, Vasantham and Suria to reach out to audiences of various demographics.

“Youth are a particularly important citizen group for us to engage towards the mission of WWF-Singapore to build a future where people live in harmony with nature. Hence, we are excited to be working with Singapore’s national media network Mediacorp as their official knowledge partner to create and amplify science-based edutainment content for their kids’ programmes,” said R Raghunathan, CEO, WWF-Singapore.

This partnership further ties in strongly with the recent launch of our thematic pillars and programmes, particularly the Closer To Home theme, to grow children and youth in Singapore to be Future Sustainability Leaders,” said Raghunathan.

The partnership with WWF-Singapore will go towards Mediacorp’s efforts to strengthen okto as a credible source of fact-based edutainment for kids. This collaboration is also aligned with Mediacorp’s commitment to raising awareness of environmental concerns, as part of Mediacorp’s focus on driving sustainability efforts, explained Tham Loke Kheng, CEO, Mediacorp.

“We hope our co-created children’s programmes will spark conversations on these important issues, and inspire entire families to learn more about the actions we can take to safeguard the green spaces and wonderful biodiversity we enjoy in Singapore,” Tham said.

In July, Mediacorp collaborated with Nanyang Polytechnic to work on setting up a new centre for omnichannel marketing to support small and medium-sized enterprises (SMEs). Touted to provide training to SMEs and support them in planning, creating, and driving omnichannel marketing campaigns, the centre plans to engage students from the polytechnic and utilise their creative talents along with the expertise of Mediacorp.

In June, travel brand Agoda and WWF-Singapore launched a campaign to support marine habitat restoration efforts, as part of the launch of Agoda's Eco Deal programme. As part of the campaign, WWF-Singapore, Agoda and Agoda's hotel and accommodation partners, will fund efforts to raise awareness about responsible tourism, enabling the restoration of marine habitats in Southeast Asia, and protecting wildlife affected by floods in Australia.

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