MediaCom China names CEO

MediaCom has appointed Rupert McPetrie as CEO for China, effective from August.

Reporting to APAC CEO Mark Heap and Patrick Xu, GroupM China CEO, McPetrie will be based in Shanghai, responsible for its team of 400 people and key clients Bank of China, Mars and Wrigley.

McPetrie joins from ZenithOptimedia, where he is currently CEO for Central and Eastern Europe.

“Rupert really stood out due to his great blend of talent, temperament and experience. He’s built a great reputation with many of the largest marketers in the business,” said Heap.

“I’ve no doubt that his addition will be the start of an exciting new chapter of success for MediaCom China, our employees and our clients”

McPetrie will now head up a new leadership team that has seen the appointment of Karl Wu as chief operating officer, Fabian Kietzman as chief digital officer, Jason Theodore as managing director Shanghai and Michelle Yin as finance director over the past few months.