MediaCom has hired Matt Ware as head of programmatic for Asia Pacific.
With over ten years of global industry experience, Ware (pictured) joins MediaCom with a wealth of experience in both digital and programmatic. He was last at Mediamath as commercial director for the APAC region. He was tasked to lead commercial efforts to secure new business from agencies, advertisers and publishers across APAC and establishe the commercial team in Singapore.
With Wares’ tenure effective immediately, he will report directly to Matthew Wigham, MediaCom’s chief investment officer. Ware will work with the regional and local market teams across the region to deliver effective solutions for MediaCom clients in programmatic media. He will also develop the agency’s Content + Connections proposition across the region. Ware is based in Singapore in his new role.
Matthew Wigham, chief investment officer, APAC said of the appointment, “ Ware has a vast amount of global digital experience and will help deliver significant value for our clients in the programmatic space. He will build our capability across the region, in an area that is becoming increasingly important for all of our clients and we are thrilled to have him join our team.”
Ware added, “Joining MediaCom was an easy decision for me. As an agency, they have invested ahead of the curve in the area of digital, technology and data and have the experience, size and scale that makes this a really interesting opportunity. I have worked closely with MediaCom over the past few years and the company has a great culture and way of working.”