Media Prima’s tonton has inked a strategic marketing partnership agreement with DST, a telco in Brunei, to bring its OTT streaming service to Brunei. The deal also marks tonton’s second venture outside of Malaysia this year, after it signed a similar deal with Singtel back in May this year.
Director of tonton and licensing and merchandising at Media Prima Television Networks, Airin Zainul said tonton which was launched last year, is now expanding and it wants to bring quality Malaysian and international content to Bruneians through this exclusive partnership with DST.
“Our aim is to expand tonton internationally. In May this year, we signed a similar collaboration with Singtel to reach into the Singaporean market. Today, by signing this agreement, tonton is officially available in Brunei," Zainul said, adding that all of DST’s customers will be able to access tonton via the app and that the launch will enable Bruneians to also catch the KL 2017 SEA Games.
"By end of this year, we hope to be available in one more regional country. We hope to expand the brand and its content outside of Malaysia, delivering our local content to the world” she said.
Hj Marsad Hj Ismail, deputy CEO of DST added with this latest partnership, said DST will be able to provide a broader selection of infotainment services for its subscribers, as it aims to be a service that is in continuous demand and versatile across different consumer lifestyles.
"Being the only local company providing 4G services currently, we want to keep being the leading company that can enhance our customer’s digital experience and we are positive that customers will enjoy tonton,” he said. Currently, info-telecommunications company DST has a subscriber base of over 400,000 in Brunei both for postpaid and prepaid services, and an almost 100% population penetration in the country, said the company.
tonton, MPTN’s OTT platform, offers linear channels and over 30,000 hours of catch-up and premium video content, which includes the latest dramas up to six months before TV, talk shows, and movies made in Malaysia. With more than seven million users todate, 80% of its offerings are local content. tonton said it continues to add over 22,000 new members weekly.