Media Prima has signed a multi-year licensing agreement with Paramount Pictures, which makes a variety of contemporary and classic hit films available on its free-to-air (FTA) television (TV) networks in the coming months.
The deal also gives Media Prima's television networks the first free-to-air for the studio's major blockbuster releases to complement existing programmes and shows on its TV stations namely TV3, TV9, ntv7 and 8TV.
Dato' Amrin Awaluddin (pictured), group managing director of Media Prima, said, "Media Prima has always been committed to meeting the demands of our television audiences for a variety of local and global content. This deal allows us to deliver an exciting selection of international blockbusters on our FTA television stations."
Among the movie franchises to be aired are Transformers: Dark of the Moon, Iron Man 2,Mission Impossible: Ghost Protocol and Shrek Forever After.
Wendy Ferren, executive vice president and general manager, Paramount Home Media Distribution International, said, the addition of hit films from Paramount library will further enhance Media Prima's array of entertainment offerings.
Media Prima's television networks currently has 45% viewer share across all stations and channels.