Media Prima partners Korean broadcaster SBS to produce reality TV show

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Media Prima Television Network has collaborated with South Korea's Seoul Broadcasting System (SBS) for the first time. Inked through Media Prima’s content production and distribution arm Primeworks Studio, the collaboration involved the joint production for the Malaysian edition of Korean hit reality show, Master In The House.

Media Prima also secured Korean ginseng brand CheongKwanJang as the main sponsor, hygiene soap leader Lifebuoy as the co-sponsor, and Samsung Galaxy Z Flip3 5G powering Master In The House.

The one-hour 10-episode Master In The House Malaysia follows the journey of five participating Malaysian celebrities as they discover and learn new skills and wisdoms from eight reputable masters. Each of them is successful in their own right, but aspires to take their careers to the next level. The participating celebrities are singer, songwriter and composer Hael Husaini; actor and actresses Andi Bernadee, Scha Elinnea, and Sharifah Rose; and Meyrasam from local girl-group CASSIA.

Actor, director, producer, and scriptwriter, Yusof Haslam; singer, songwriter, and businesswoman, Siti Nurhaliza, award-winning singer, songwriter and businesswoman; badminton legend, Rashid Sidek; celebrity chef and TV host, Sherson Lian; and founder and CEO of WAU Animation, Usamah Zaid will also join the master line-up. At the same time, GOT7's BamBam and BTS choreographer Son Sung Deuk will also be joining the first episode.

Nini Yusof, deputy CEO of Media Prima Television Networks and Primeworks Studios said: “At Media Prima, providing fresh, relevant and high-quality content has always been our dedication and promise for the Malaysian audience. Just like the celebrities in Master In The House, we are constantly seeking innovative ways to enhance the production quality and standards of our offerings.”

She added that the team is privileged to have collaborated with SBS. According to her, Media Prima's production team had the opportunity to learn from the finest throughout the experience, especially during the 10-day filming session with its Korean counterparts in October 2021.

"We are confident that the ideas, knowledge and capabilities exchanged will enable us to raise the bar and deliver more top-notch content with international production value," she added. According to Media Prima, the collaboration has started seeing some early signs of success following an overwhelming response that the reality show gained from viewers, fans and brands ahead of its premiere on 15 January 2022.

SBS's spokesperson said it is encouraged by the response towards Master In The House, and happy that SBS is able to showcase the power of its innovative global formats through our collaboration with Media Prima. "We hope that the partnership will inspire more creative ideas for us to fuel the growing demand for Korean content in Malaysia and across the world,” the spokesperson added.

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