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Media Prima Digital and MDEC team up to level up the gaming industry

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Media Prima Digital (MPD) takes a step forward to further strengthen its collaboration with Malaysia Digital Economy Corporation (MDEC) with a Memorandum of Understanding (MOU). This MoU also marks the re-affirmed partnership between these two digital giants in the upcoming LEVEL UP KL 2017 game development conference, game jam, and awards event that will take place in November 2017.The partnership will see MPD and MDEC coming together to boost the video games industry from multiple fronts. This collaboration is expected to attract local and international players and developers, spurring all parties to work together with the aim of boosting the digital games development in Malaysia and around the region. Most of the work includes encouraging collaboration for all, expanding the ecosystem, and accelerating the sector’s productivity, with MPD taking on the responsibility of evaluating and publishing digital games that MDEC selected and developed with local publishers.“We are always on the lookout for close partnerships that will expand the creative industry. In the case of this MoU, it is for digital games development. Publishers that our creators engage with are internationally based with little to no local presence in this space. Bringing MPD on-board will kick-start the push for other media houses to consider publishing videogames that are being made here. This is a huge step up for Malaysia on the road to becoming a regional gaming hub,” shared Dato’ Yasmin Mahmood, CEO, MDEC.Essentially, MDEC is looking to widen the videogame developer community – comprising local and foreign entities – and bring MPD in as a key co-development partner. Providing MPD with immediate access to the main games development hub that will be launched soon is critical to this arrangement as it will do more than just open the way for further collaboration for the new platform which MPD and MDEC will be managing together. This includes promoting Malaysia and its games hub as the best place for game development while also gaining support for content generation efforts.The MoU is one of first of many steps being initiated to prepare Kuala Lumpur for LEVEL UP KL 2017.MDEC, with MPD and other industry partners, are all working towards preparing for what many now feel is Southeast Asia’s premium game industry event. Indeed, those driving the industry agenda here are very serious about making Malaysia the regional hub for games development.

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