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Media Prima and Dentsu work to create musical travelogue

Media Prima TV Networks, Japanese Association of Music Enterprises (JAME) and Dentsu Media Malaysia are collaborating to present a one-of-a-kind entertainment programme called ‘Muzik Hati Jepun’ specially curated for Malaysians.

Muzik Hati Jepun’ is a Malay-Japanese music travelogue hosted by Muhammad Aizuddin Anwar, or fondly Aizdean, a Tokyo-based Malaysian singer who has captured the hearts of Japanese since his debut in 2010.

In the eight-episode series, Aizdean, who speaks fluent Malay and Japanese, travels to different cities and towns in Japan, meeting a famous Japanese artist in each episode. Together with the artist, Aizdean visits places of interest, experiences the local culture and learns the rich heritage that influence the composition of some Japanese songs.

Yap Chee Weng (pictured), CEO of Dentsu media Malaysia said, “Content marketing continues to grow in importance, and that led us to orchestrating an innovative solution whereby JAME would be able to leverage on our network to promote Japanese music and culture in Malaysia through a tailor-made programme featuring Aizdean’s talent.”

The bi-lingual music travelogue will be aired exclusively on Malaysia’s number one free-to-air TV network, TV3.

“We are honoured to participate in this collaborative effort. With this collaboration, we are able to diversify the genre programmes in TV3,” said Datuk Kamal Khalid, CEO of Television Networks of Media Prima Berhad.

“Together with Aizdean, a talented Malaysia-born singer and popular artist in Japan as the programme host, it is our wish to bridge a connection between Japan and Malaysia, and enable Malaysians to learn more about Japan through the programme, said Akifumi Suzuki, Project Manager, JAME.”

‘Muzik Hati Jepun’ or ‘Uta Gokoro’ in Japanese is produced by JAME and TV Man Union. The bi-lingual music travelogue will be aired exclusively on Malaysia’s number one free-to-air TV network, TV3.

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